In this “OUT of topic” category I will try to post some of my jokes- silly or interesting; but I have to admit that I do not have the same sense of “joke” as everyone else. For me a joke is more as a psychological test, with a psychological background carefully studied and with some predicted results needed (I must measure the impact of the so called “joke”, right?)
One of my fav jokes ever was done I believe in 2010 when I wanted to see how fast the information is passed in online public communities. So, I chose Facebook as a starting line and more specific my own profile, where I added the status of “engaged”. I still remember it was Sunday night and I had no idea what effect might have in less than 12 hours. After the status was “upgraded” from “single” to “engaged” I log out from my account and logged off the pc.
In the next day, when I was entering the office my manager had a genuine smile on her face – she always did- but now it was a smile mixed with sparks of giggles and the innocence of a person who knows a secret and she wants to reveal it most decently and silently as she could. I could not spoil it all to tell her the truth, but because I was in the office department and I knew that I less than 1 hour everyone will know about it, I took the choice of ruin everything by telling the truth; that was actually a joke.
“A joke? this is not a joke. You should not joke with this, cause it’s important…”
I remained without any reply, still knowing that for me this was a success.
After this tough moment I started my pc and after completing my professional duties in time, I checked Facebook. I had several comments, shares, likes, posts where I was tagged in and not to mention messages. I even had messages on other personal emails from persons I’ve seen in ages wishing me “good luck and all the best and didn’t seen that coming…right now”… Some of the messages left me the impression of:
- why now?
- what was in your head?
- where is the party?
- do you know what you did?
- this is totally you….but i never expected right now
- who is the guy?
- you told me that we have to met soon…(oups…)
After 2 days of ordeal I could not stand my own joke. I was expecting minute after minute to receive a call from my parents yelling me excited why they do not know about it. So, because this was getting so serious I changed again the status into “single”.
I felt a real relief in that moment and I apologized to everyone personally or virtually, in public and private messages while exposing the truth behind my “joke”. I received messages back from friends who didn’t got my second message still strapped inside of the “joke”; some of them denying by saying “i knew it, it was one of your jokes” and some replying that “when you will be real next time, I will not buy it anymore”.
Well, in the end I did my joke-experiment. Actually it was an experiment more than a joke, but a joke for me (cause jokes are subjective, no matter what we say about it). I had no broken relationships or upset relatives. My personal life was just unbalanced for 2 days, but I felt it as a huge clash with my real life. I then realized the power on online communities and the levels where the information is passed nowadays.
Imagine the promotion campaigns or (re)branding ones. Imagine the importance of what you write and what you mean. Distinguish on what is real and what is “simply a joke”, cause in the end…someone will definitely read it!